The founders of Northern Vet Animal Clinic has always been animal lovers at heart, and veterinarians second. As pet lovers, they feel glad and at home as Pangasinan embraces pet ownership, as Veterinarians they feel very concerned; unfortunately, "quality, affordable veterinary healthcare" and "responsible and informed pet ownership" has not caught on in general in Pangasinan.

-Accesibility to pet clinics is somewhat poor, with many towns such as Manaoag, Mapandan, Mangaldan, San Jacinto, Pozurrubio, San Fabian, Binalonan, San Manuel not having their own animal clinics. People from around these areas would often travel great distances to seek veterinary care, to locations as far as NCR, where reputable hospitals exist.
-Quality pet care is hindered due to old, outdated care practices, substandard diagnoses, lack of proper veterinary equipment, and so on.
-Pangasinan for the longest time has been ranking on or near the top of the list of Philippine provinces with the highest number of cases of rabies, also considered as true for other common dog/cat diseases. The main reason for this is the prevalence of unvaccinated, unneutered, stray dogs and cats.
-Affordability is a question, being that Veterinary Medicine is a small practice in general, and that services has to go through a lot of hoops and bloats to be delivered to the masses.
-Many owners are ill/insufficiently informed about pet ownership. A classic example of this is the rising case of puppies dying of Parvovirus, a disease that can be easily prevented but still kills because puppies are unvaccinated at their proper age.
-Non-reputable breeders, much like NCR's Cartimar or Tiendesitas, only look to make a quick buck and won't care about animal wellness. Once the pet is sold, it is no longer their problem. 

All of the abovementioned factors are a hindrance, or are slowly killing the blossoming pet ownership industry in Pangasinan. As animal advocates, we see it as our calling and moral responsibility to address the issues, elevate the level of care, and be the well informer for our pet owners.

-We situated our clinic in Manaoag, in the smack center where no other vet clinics reside. This should ease accesibility issues for the are including nearby towns Mapandan, Mangaldan, Binalonan, San Jacinto, Pozurrubio, and so on.
-Our doctors have years upon years of veterinary experience coming from the elite animal hospitals of Makati, to the fields and farms of Pangasinan. This combination ensures we get the right calls for any situation.
-We look to invest in more state of the art equipment, to complement our top level software and IT. This will ensure we deliver efficient, on point service, which does not compromise. 
-As we establish our network, we look to partnering with local organizations to vaccination drives, spay/neuter drives, and ownership awareness to our owners.
-If there's a cheaper, effective way to do things, we will advise that-- but not in the name of effectivity and efficiency. We also ensure to engage only with reputable and as much as possible, direct suppliers so we don't have to deal with bloated profit cuts.

To cut our story short, our bottom line is that low cost, top level vetcare standards should not be an exclusive right for elite pet owners. We imagine a time where anyone can have a pet, not worrying that they are not well informed, that they have no one to turn on to in case they need help. This is our goal, our vision that we work towards to achieve.